Wake Forest’s New Frontier — Part 2

How the University is staking a claim in downtown Winston-Salem and expanding education beyond the bubble.

Photography by Ken Bennett
Opening Art by Jessica Hische

Fall 2016


Opening Art by Jessica Hische

A Perfect Storm Seeded Long Ago

If there’s a Johnny Appleseed of innovation in Winston-Salem, Dr. C. Douglas Maynard (’55, MD ’59, P ’88) would have to be a candidate. A doctor, professor emeritus of radiology and former chair of the radiology department in the School of Medicine, he envisioned the intersection of technology, medicine and business decades ago.

Pete Santago, chair of Wake Forest’s computer science department and former chair of the School of Medicine’s Department of Biomedical Engineering, said Maynard hired him in 1986 and predicted three things would happen: The National Institutes of Health would establish an institute devoted to medical imaging, downtown Winston-Salem would have a research park and Wake Forest would have an engineering program.

All three have now come to pass.

Dr. Douglas Maynard, who envisioned an innovation district, says, “Can’t you imagine downtown with all those kids down in the park?”

At the urging of Maynard and his national colleagues, then-Rep. Richard Burr (’78), R-N.C., submitted a bill that in 2001 created the National Institute of Biomedical Imaging and Bioengineering, which supports university and hospital research. Maynard had recognized that computer networks would be critical to sharing digital radiology images, Santago said.

Maynard and other community leaders also saw that biotechnology and medical research could help replace Winston-Salem’s withering economy. “Before, we were tobacco, textiles, transportation,” Maynard said. Maynard and Santago, along with many civic leaders, were instrumental in establishing Piedmont Triad Research Park, created in the mid-1990s by an alliance of academic, government and business leaders. In 2000 the medical center bought One Technology Place, the first newly erected building in the park. The park was renamed Wake Forest Innovation Quarter in 2013.

20130705garage1262A-compressor“The arts community downtown has made a really huge effort, but without the medical school, downtown wouldn’t be what it is today,” Maynard said.

Hatch echoed Maynard, extolling the work of Dr. Richard H. Dean, a vascular surgeon who led what was then Wake Forest University Health Sciences to a premier position in American medical education until his retirement in 2007 and worked tirelessly for the research park. “He had the vision, secured the resources and offered a huge investment of time and energy to make a research park happen,” Hatch said. “There would have been no research park without … the dogged commitment of Richard Dean and the financial commitments he made on behalf of the medical school to the project.”



he drumbeat for undergraduate engineering began almost 30 years ago but took longer to emerge. Proposals circulated every few years, but the timing wasn’t right. Space on the Reynolda Campus is precious, and a new building, especially for science, would be expensive. Maynard said he also thinks the culture in liberal arts education made some faculty members skeptical of adding engineering.

He and Santago set out to create a joint engineering program with N.C. State University but lost out eventually to a UNC-Chapel Hill and N.C. State collaboration. The professors went on to find enthusiastic colleagues at Virginia Tech; the Virginia Tech-Wake Forest University School of Biomedical Engineering and Sciences began in 2003. The graduate program, offered by Wake Forest’s medical school and Virginia Tech’s engineering and veterinary schools, focuses heavily on biomechanics and tissue engineering. Maynard’s prophecy was fulfilled in the medical school but not yet in the College.

By 2015, the elements fell together for the unwritten chapter.

“We’re educating, not just training,” says Professor Pete Santago, “and I think this education will turn out good citizens, good leaders.”

Wake Forest already was leasing Wake Forest Biotech Place, a tobacco building renovated to house research labs for the medical school and biotech businesses. The medical school had moved its public health, nurse anesthetist and physician assistant education programs to Innovation Quarter. The medical education team was slated to move there in 2016.

The finances made Wake Downtown feasible. Reynolds American had donated the tobacco buildings, and Wexford Science & Technology, the developer for Innovation Quarter, was able to offer tax credits of about 50 percent to investors in the $100 million renovation project.

The University would lease the buildings, made more affordable by the tax credits and donated buildings.

Hatch and Kersh said the arguments for the move were many, but they had to act fast or they would lose the expiring tax credits. In a year and a half, administrators, faculty and staff did an impressive job of planning, studying and seeking approvals that normally would have taken several years, Kersh said.

“Particularly for a university, we’ve had to go at warp speed to make this happen,” Hatch said.

The fruits were just too good to pass up.

Studies by a consulting group had clearly identified a set of potential top students in science and math who eschewed Wake Forest because it had no engineering program. The consulting group took a deeper dive, did extensive interviews and discovered that an estimated 350 students would come to Wake Forest for an engineering or biomedical program, Kersh said.

“We also know that we’ve never been able to leverage the fact that we have this distinguished medical school … in fundamental ways on behalf of undergraduates,” Hatch said. “If there’s any cutting edge in our society today, it’s advances in biomedical science and genetic engineering, regenerative medicine. (Wake Downtown) allows our undergraduates to touch those most exciting areas.”

The evolution of downtown Winston-Salem also bolstered the case.

“Five years ago I would have hesitated to put undergraduates downtown because the Innovation Quarter still wasn’t developed enough,” Hatch said. “Is this a suitable area? Now with everything that’s happened, the development of (the former) Bailey Power Plant, a new hotel, various loft apartments … all of that leads one to say, ‘Wow, this is too good an opportunity to turn down.’ ”

Innovation Quarter offers exactly the kind of environment companies and institutions are looking to join, said Vey of the Brookings Institution. She is familiar with Wexford, which has financially supported Brookings’ innovation research. Research parks began in suburban areas in the mid-20th century because that was the growth pattern in cities, she said. That is now shifting, nationally and globally, to urban areas with more walkable, interactive spaces and a sense of community.

“You have co-worker spaces, maker spaces, along with all the other amenities, parks, retail, restaurants, all agglomerating in these discrete geographic areas,” Vey said. “Some of this is happening on its own, but we are seeing more often groups of stakeholders are starting to be more strategic about this development. It’s being overlaid with thoughtfulness about what the long-term vision for this place is and how to continue this kind of dynamic growth.”

WFIQ at a Glance

Wake Forest Innovation Quarter is operated by Wake Forest Baptist Medical Center (WakeHealth.edu), which also oversees Wake Forest Baptist Health (a regional clinical system), Wake Forest School of Medicine (a leader in medical education and research) and Wake Forest Innovations (promoting commercialization of research discoveries).

One of the fastest-growing urban-based hubs for innovation in biomedical science and information technology in the United States, Innovation Quarter:

• Specializes in research, business and education in biomedical science, information technology, clinical services and advanced materials

• Houses more than 60 companies

• Houses academic programs of four leading academic institutions: Wake Forest University, Winston-Salem State University, University of North Carolina School of the Arts and Forsyth Technical Community College

• Employs more than 3,100 workers and has more than 6,000 students undertaking advanced education

• Comprises 3 million square feet of inspirational office, laboratory and educational space on its 145 developable acres

• Has more than 775 apartments, lofts and condominiums within or close by

Wake Forest’s New Frontier


Part 1

Part 2

Part 3



Carol L. Hanner is a book editor, writer and former managing editor of the Winston-Salem Journal.

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